Hello Toothpastes Earn ADA Seal

All three Hello Product flavors of toothpaste are now American Dental Association approved. The company’s supermint fluoride toothpaste was awarded the ADA seal of acceptance in August. The additional flavors to earn the seal are pink grapefruit and mojito mint.
 
Recognized by dentists and consumers as the gold standard for U.S. oral care, the seal acknowledges that the product as has met ADA guidlines for fluoride-containing toothpaste used for the control of tooth decay.
 
A series of extensive safety and efficacy tests were conducted at the Indiana University Dentistry. Results demonstrated the active ingredient, fluoride, was effectively absorbed into the enamel without harm during the brushing process. Data also revealed that fluoride remained stable over the proposed shelf-life, according to the Montclair-NJ oral care company.